GCMC Modules (E2)
Management Research and Analysis

Introduction
A core activity in any consulting project is the collection and analysis of data leading to the formulation of recommendations and proposed actions for business decision making. This workshop covers qualitative and quantitative research methods and procedures. The qualitative approach covers in-depth interviews, focus group discussions and related methods and techniques. The quantitative approach includes questionnaire design, sampling design, conducting fieldwork as well as data coding and electronic data processing (EDP).

The workshop will present participants with an approach to consulting based on development and use of processes & techniques relating to the generation of primary data as an integral aspect of strategic organisational decisions and initiatives. Specific approaches like surveys, interviews and other methodologies centred on the use and management of strategic information are examined with insights into the use of available software tools.

Duration
3 Days

Topics

• Overview of Management Research
• Research Methodologies & Analytical Techniques
• Statistical Techniques & Software Tools
• Literature Research
• Observation Studies
• In-depth Interviews
• Focus Group Discussions
• Writing and Presenting Research Reports

Past Participants' Feedback
"The relationship between theory and practice was very good. It provides a very good initial grounding to research and highlight what practitioners do. Well-structured, Informative and Practical. Wide networking opportunities. Ability of lecturers to impart their experience to participants on top of what was required of them. Very good clarity of instruction and tutelage. The practical experience of the lecturers was quite useful. Real-life examples were given and the experiences of the participants from various industries were important. A good refresher on management/market research techniques".

Workshop Format

• Practical
  Practical and participative in style, with emphasis on real life work place examples.
  
  
• Participative
  - 40% expert input / 60% audience participation
  - Discussions of participant specific questions and opportunities to share best practices
  
  
• Learning Aided
  Case studies, small group practical exercises, small group discussion, skill practices, application planning, consultative sessions and walk-through simulations
  
  
• Solutions-Oriented
  Based on proven strategies, participants will be able to implement the concepts as soon as returning to the workplace.